Certified Bear Proof!
Some decades ago the luggage brand American Tourister ran television ads that showed humans dressed as gorillas beating up on suitcases. The message was simple: our products are tough. Times change but the message of product toughness is timeless.
Today anyone who wants to promote their product as tough can submit it to the Grizzly and Wolf Discovery Center in West Yellowstone, Montana where their product can be tested by real grizzly bears. See for yourself:
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