Reach your target audience through someone they trust.
Collaborate with individuals who have a strong social media presence to promote your new product.
If prototypes or samples can be sent at a reasonable cost and you have taken steps to protect your intellectual property, then you should consider Influencer Marketing. This type of marketing is especially valuable if you're running a crowd funding or pre-launch campaign, or seeking to add a new dimension to traditional advertising.
The benefits of influencer marketing are:
- Increased brand and product awareness: By partnering with an influencer, a you can tap into the influencer's audience and leverage their credibility to promote your product.
- Higher engagement rates: Influencer marketing typically results in higher engagement rates than traditional advertising methods. Influencers have built a loyal following, and their followers trust their recommendations. As a result, when an influencer promotes a brand or product, their followers are more likely to engage with the content and take action.
- Targeted audience: With the right influencers you can reach specific audiences that align with your target market.
- Authenticity: Influencers are seen as trustworthy by their followers, and their endorsement of a brand or product is perceived as authentic. This can result in increased trust and more conversions.
- Cost-effective: Influencer marketing can be cost-effective compared to other forms of advertising. Brands can partner with micro-influencers who have smaller followings but are still effective at promoting products or services. Additionally, influencer marketing can be more cost-effective than traditional advertising methods like TV commercials or billboards.
Overall, influencer marketing can be a valuable tool for inventors and start-ups to reach target audiences, increase brand awareness, and drive conversions.
Here is a typical Invention City plan for reaching out to social media influencers Youtube, Facebook, Instagram, TikTok and beyond:
- Identify people with audiences of 10,000+ and growing
- Create a list of contact names and email/text addresses.
- Draft and send out personalized emails (with client approval) from client's email account
- Arrange to send product samples
- Follow up email shortly after samples have been received
- Follow up email 1 month after samples have been received
Would you like help with influencer marketing? Let's begin a conversation. Use our contact form to put a confidentiality agreement in place:
Or contact Victor Powell at email@example.com
share this article: facebook